• img
  • Here is our third and final podcast about coworking space development with Brittanie Campbell-Turner of Constructrr.com 

    This episode is an interview with Wendy Spreenberg who is great resource for her expertise in workspace as a service.

    We discuss in this 3 part series, the most important things that I thought would be useful to the any one who is trying to start a co-working community.

    In this last part of the series, Wendy and I talk about the making sure the business model is sustainable to ensure the business owner’s success.

    Find the previous episodes of this Co-Working series at constructrr.com/11 and constructrr.com/12

    February 16th, 2017

    Posted In: Coworking, News, Real Estate, Small Business, Workspace

    Tags: , , , , ,

    Leave a Comment

     

    Part 2 of our coworking podcast series with Brittanie Campbell-Turner of Constructrr.com 

    This episode is an interview with Wendy Spreenberg who is great resource for her expertise in workspace as a service.

    We discuss in this 3 part series, the most important things that I thought would be useful to the any one who is trying to start a coworking community.
     
    In this the 2nd part, we discuss how does understanding the community translate into the necessary design/architectural elements.
     
    If you want to know the answers to these questions – this episode is for you!
    1. To Coffee or Not to Coffee? and how?

    2. Do you need to do any renovation in your space to make it usable as a co-working space?

    3. If so, what did you do in order to get the space ready?

    4. What kind of furniture do you need?

    Find the next episode of this Coworking series at constructrr.com/13

    February 7th, 2017

    Posted In: Coworking, News, Small Business, Workspace

    Tags: , , , , ,

    Leave a Comment

     

    When developing coworking spaces in partnership with our clients, we come across the most amazing (and frequently refreshing) perspectives on how to market and operate coworking spaces.

    To be sure, we love working with entrepreneurs – whether first timers or veterans. We ALWAYS learn something from each project we manage. Lifelong learning energizes us and keeps us in grounded in reality.

    Still, this quick list features marketing strategies that caused us to internalize a “huh, that’s interesting”:

    • A new coworking space in the CBD of a major market with many competitors (traditional shared space and coworking alike) put no money into a marketing budget, believing a strong strategy was to have a college student stand in front of the building wearing a sandwich board, handing out flyers about the new space

     

    • New coworking space in another major market that relied solely on social media to drive traffic to and awareness of the space. Ownership was operating the space as a secondary business and was too busy to build a community from Meetups and outbound networking events. Expected “if we build it, they will come”

     

    • Established space that pivoted to featuring only non-members as speakers and panelists at lunch and learns and after-hours networking events

     

    • Spaces that reject all corporate users (corporate users is a growing population). Context is key but worth reconsidering

     

    • Constant use of shock and awe language (as in something “sucks” or equivalent) in marketing tools. Over time it becomes ineffective and narrows your target demographic options

    We have worked with each of the above clients and have been successful at coaching a few into alternate directions. In our experience, clients that did not move from their marketing position above are no longer in operation.

    January 31st, 2017

    Posted In: Blog, Coworking, News, Real Estate, Small Business, Workspace

    Tags: , , , ,

    Leave a Comment

    Our humble thanks to Brittanie Campbell-Turner for featuring us in 2016 on her Constructrr Podcast. We focus our discussion on coworking.

    As described by Brittanie, “This episode is an interview with Wendy Spreenberg who is great resource for her expertise in workspace as a service.

    We discuss in this 3 part series, the most important things that I thought would be useful to the any one who is trying to start a co-working community.
     
    The first part is about what characteristics a co-working host have, and how a host should think about impacting their community.
     
    If you want to know the answers to these questions – this episode is for you!
    1. If you are a co-working host already, what were the benefits you desired when you first thought to do it?
    2. What did you decide your revenue model to be? Monthly, daily, hourly?
      Do you provide meeting spaces, or desk space only? What other amenities do you provide?
    3. Who do you market to?
    4. What are the challenges you find from being a host in a co-working space?

    Find the next episode of this Co-Working series at constructrr.com/12

    January 25th, 2017

    Posted In: Coworking, News, Small Business, Workspace

    Tags: , , , , ,

    Leave a Comment

    Cheers to Lake Forest, IL!

    champagne glasses

    LifeWorking Coworking in Lake Forest, IL announces the next of many opportunities to see the newest NorthShore coworking community take shape.

    LifeWorking Coworking has set two dates for Hard Hat tours, leading visitors through the space while it is under construction. The address is 717 Forest Avenue, 2nd floor. Completion is set for mid-August 2016.

    Steve Whittington, Founder and CEO explains what LifeWorking Coworking brings to professionals; “LifeWorking Coworking is a network of productive and collaborative spaces in both downtown Chicago and the suburbs – designed to enable you to deliver your best, most productive, marginal minute – for your job, while you network, so you can LifeWork!”

    Steve caught on to the concept of developing a coworking space from years spent working from offices, home, hammocks and coffee shops all over the world during his two decades at Proctor & Gamble. He observed a lack of highly functional and professional space where mobile workers could touch down for an hour or two, be highly productive and get on to the next priority in their day.

    “We felt we could deliver on the last mile for mobile workers, corporate refugees, retired executives and next-stage businesses to gain access to flexible workspace, meeting rooms, workstations and even open plan, relaxed seating in a community setting.”

    Eliminating isolation for solo-preneurs and free lancers is also part of the attraction of being a member of LifeWorking Coworking. Steve adds, “Our members will be invited to attend onsite educational sessions delivered by fellow members or area thought leaders. Part of our mission is enabling our member businesses growth opportunities through the connections they make at LifeWorking.”

    Join LifeWorking Coworking on Thursday June 9 “Suds and Dust”, between 4 pm and 7 pm on both days to tour the space and explore how this new workspace will enable you to deliver your best, most productive, marginal minute!

    May 26th, 2016

    Posted In: Blog, Coworking, News, Small Business, Workspace

    Tags: , , , , ,

    Leave a Comment